White room photography is where brand positioning meets retail reality. Over the course of two product launch cycles, I owned Blaze's white room photography program to ensure every product was captured accurately and in line with retailer image standards. Across two years the program covered approximately 30 SKUs spanning multiple product lines and launches.

• Developed comprehensive shot lists for each launch cycle with retailer requirements in mind, ensuring every SKU was covered with the angles, details, and feature callouts needed for ecommerce and dealer use.

• Collaborated with the R&D team ahead of each shoot to understand the technical features of new products and brief the photographer on how to capture them accurately, translating engineering details into visual selling points.

• Coordinated shoot timing around catalog production deadlines, tradeshow schedules, and campaign go-live dates to ensure assets were ready when and where they were needed.

• Coordinated all product logistics and managed external photographers throughout, keeping shoots on schedule and on brief across a high volume of SKUs under tight launch timelines.

• Managed post-production including retouching briefs, asset review and approval, and final file organization for DAM upload and cross-channel distribution.

• Delivered retail-ready product imagery used across the Blaze website, BBQGuys product pages, dealer materials, and catalog across two consecutive launch years.