Blaze Lifestyle Photoshoot

In 2025 I led a high-investment shoot developed in partnership with an external production house. The shoot was built to support the LTE Pro Collection launch, Blaze's most ambitious product introduction on record, and to build a library of storytelling-driven photography and video that could fuel campaigns, catalog, ecommerce, social, and PR across the full year. I owned the project from shot list development through on-set execution and final asset delivery.

• Developed a comprehensive shot list in partnership with creative built around four distinct vignettes, three island configurations with different product variations and one freestanding setup, designed to maximize asset versatility across every channel and use case.

• Made strategic product inclusion decisions based on library gaps, top-selling SKUs, and brand accessories that had never been incorporated into lifestyle imagery before, creating upsell-ready assets for ecommerce and dealer channels for the first time.

• Coordinated with the island manufacturer ahead of the shoot to ensure the right configurations were produced on time, worked with ops to manage product shipment, and arranged a moving company to handle delivery to a gated residential location with complex access requirements.

• Secured a location that could support all four vignettes without compromising the premium aesthetic, organized an internal team to attend the shoot, and defined roles and responsibilities for each person on set.

• Led full production in partnership with an external production house, overseeing creative direction, logistics, product staging, and on-set execution from start to finish.