I led a scrappy but intentional video shoot at Blaze headquarters, developed in partnership with an external video producer. The shoot was built to support the LTE Pro Collection launch and deliver a library of educational and demonstrational video content that could fuel organic social channels and support dealer sell-through. I collaborated with the creative and R&D teams throughout and owned the project from shot list development through on-set execution and final asset delivery.

• Developed the shot list and video brief to cover the full range of content needed for launch, targeting two product overview videos, two recipe videos, and a series of short-form how-to videos, with UGC-style footage captured throughout to feed social channels.

• Collaborated with R&D to ensure product features were demonstrated accurately and compellingly on camera, translating technical knowledge into content that would resonate with both consumers and dealers.

• Collaborated with the creative team to develop scripts for the product overview videos, ensuring messaging aligned with the LTE PRO launch positioning and brand voice.

• Worked with the creative team on look and feel direction for the videos, establishing a visual approach that felt consistent with the broader launch creative while being achievable within the production's scope and budget.

• Coordinated internal talent for on-camera roles and worked with the external video producer to keep the shoot on brief and on schedule at Blaze headquarters.

• Captured a mix of long-form and short-form assets in a single shoot day, maximizing output without requiring additional production budget.

• Delivered a versatile video library spanning product education, recipe content, how-to formats, and UGC-style social footage, giving Blaze owned content to support the LTE Pro launch across organic channels and dealer communications.