Developed the shot list and video brief to cover the full range of content needed for launch, targeting two product overview videos, two recipe videos, and a series of short-form how-to videos, with UGC-style footage captured throughout to feed social channels.

Collaborated with R&D to ensure product features were demonstrated accurately and compellingly on camera, translating technical knowledge into content that would resonate with both consumers and dealers.

Collaborated with the creative team to develop scripts for the product overview videos, ensuring messaging aligned with the LTE PRO launch positioning and brand voice.

Worked with the creative team on look and feel direction for the videos, establishing a visual approach that felt consistent with the broader launch creative while being achievable within the production's scope and budget.

Coordinated internal talent for on-camera roles and worked with the external video producer to keep the shoot on brief and on schedule at Blaze headquarters.

Captured a mix of long-form and short-form assets in a single shoot day, maximizing output without requiring additional production budget.

Delivered a versatile video library spanning product education, recipe content, how-to formats, and UGC-style social footage, giving Blaze owned content to support the LTE Pro launch across organic channels and dealer communications.